Market Research and American Business, 1935-1965 Data Set
收藏DataCite Commons2025-05-12 更新2025-04-15 收录
下载链接：
https://dataverse.harvard.edu/citation?persistentId=doi:10.7910/DVN/ZIW7TJ
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资源简介：
<p>Metadata and external page links to complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer, and other resources. The collection contains information on some of America’s best known brands, containing thousands of reports commissioned by companies such as Philip Morris, Chrysler, Exxon and CBS on consumer goods ranging from tobacco and broadcasting, to cars and hotels.</p>
<p>DATA AVAILABLE FOR YEARS: 1935-1965</p>
提供机构：
Harvard Dataverse
创建时间：
2025-03-13
