Average value of out-stream video ad formats in Europe 2017

This statistic show the results of a survey on the average value of out-stream video advertising formats in Europe as of March 2017, broken down by format. The survey found that in-article, in-page and in-text ads were the most valued format for out-stream video advertising. On a scale between 1 and 5 (1 being low and 5 being high), this format scored an average of 3.35 from respondents.

本统计数据显示了截至2017年3月，欧洲户外视频广告格式平均价值调查结果，并按格式进行细分。调查结果表明，在文内、页内及文本内广告被视为户外视频广告中最受推崇的格式。在1至5分的评分体系中（1分代表低价值，5分代表高价值），该格式平均获得了3.35分，由受访者评分得出。