This statistic depicts the brand value of the world's most valuable soft drink brands in 2023. That year, Nongfu Spring was the second most valuable beverage brand worldwide with a brand value of
ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoreti
ABSTRACT Purpose: Developing and keeping customers’ loyalty in relation to the brand is a strategic requisite for well-succeeded business. Thus, our main purpose was to develop and validate a theoreti
