极光风控营销分

极光风控营销分是基于2000+金融风控因子的特征表现，结合营销场景，通过传统机器学习算法和专利算法，计算出的一系列针对金融营销场景的分数，购买方通过提供加密个人信息主体标识信息（姓名/身份证号码/手机号/IMEI/OAID）即可以查询到对应维度的风控分数值，阈值在一定范围类的分数（譬如(0,1)、（0，100））。在拉新、促活等营销场景，能筛选出高意愿、优质客户。Aurora Risk Control Marketing Score is a collection of scores tailored for financial marketing scenarios. It is calculated based on the feature performance of over 2000 financial risk control factors, combined with actual marketing scenarios, via traditional machine learning algorithms and patented algorithms. Purchasers can query risk control score values of corresponding dimensions by providing encrypted personal information subject identification information including name, ID number, mobile phone number, IMEI and OAID. These scores fall within specific threshold ranges such as (0,1) and (0,100), and can be used to screen out high-intent and high-quality customers in marketing scenarios like customer acquisition and user activation.

搜集汇总

背景与挑战

背景概述

该数据集基于2000余个金融风控因子，运用机器学习算法生成0-1或0-100区间的营销风控分数，通过加密个人信息即可查询，主要用于金融营销场景中的优质客户筛选。