Average spending on footwear in Russia 2021, by age and store type

Three out of four given customer age cohorts spent more in traditional footwear stores than in online footwear stores in Russia. Shoppers aged between 45 to 59 years, however, were an exception. Representatives of that generation spent nearly 300 Russian rubles more in footwear e-stores than in traditional footwear shops per purchase on average.

在所提供的四个顾客年龄群体中，有三分之二在俄罗斯的传统鞋类商店的支出高于在线鞋类商店。然而，45至59岁年龄段的购物者却是个例外。该年龄段的消费者在鞋类电子商务平台上的平均每次购买支出比传统鞋类商店高出近300卢布。