Share of U.S. viewers who watch Super Bowl for ads 2021

According to an August 2021 survey among viewers in the United States, 43 percent of respondents said they tuned in to the Super Bowl to watch the commercials. When it came to women, this figure rose to 60 percent, while 24 percent of men said they tuned in to the big game in order to watch ads.

根据2021年8月对美国观众的一项调查，43%的受访者表示他们观看超级碗是为了观赏广告。对于女性观众而言，这一比例上升至60%，而24%的男性观众则表示他们观看这场大型赛事是为了欣赏广告。