Global influencer marketing value 2016-2024

The global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of 24 billion U.S. dollars. What is influencer marketing?Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2021, influencer marketing spending in the United States was forecast to reach an all-time high of 3.7 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platformsMarketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing worldwide, and in 2020, the global Instagram influencer market size surpassed two billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok are also becoming increasingly popular among marketers. In 2020, the number of TikTok influencers skyrocketed from around 35.5 thousand to over 106 thousand.

自2019年以来，全球网红营销市场规模已增长超过三倍。预计到2024年，该市场规模将达到创纪录的240亿美元。何谓网红营销？网红营销是一种社交媒体营销形式，涉及在线创作者的产品植入和代言。在当今竞争激烈的营销环境中，品牌与网红的合作愈发紧密，与知名创作者的合作能开启通往庞大潜在受众的大门。据预测，2021年美国网红营销支出将达到前所未有的37亿美元。鉴于网络名人能够提升品牌知名度、驱动用户参与度并影响数百万用户的购买决策，未来网红合作支出预期将进一步加速。主要网红营销平台：营销人员可从不断扩大的社交媒体平台列表中选择，以弥合品牌与消费者之间的差距。根据最近的一项调查，Instagram仍然是全球最受欢迎的网红营销平台，2020年，全球Instagram网红市场规模首次突破20亿美元。除了图片分享应用之外，基于视频的平台如TikTok也逐渐受到营销人员的青睐。2020年，TikTok网红数量从约3.55万个激增至超过10.6万个。