Cinebugs

A phenomenon of the late 90s, branded entertainment morphed from advertising into the world of social networking and beyond. Cinebugs explores the question of what branded entertainment is and how it intersects the artistic and commercial worlds without corrupting either. The work was commissioned by ACMI essentially as a response to this phenomenon - to display their innovation and engagement with contemporary media thought and practice. This animated opening trailer served as an identity for the ACMI cinema brand and was shown at the opening of every ACMI Cinema screening for a year.
This work reflects the idea of cinema encapsulating not the brand, but the concept behind it - a place where all screen media is possible. It was presented in forums such as the Resfest Aust. conference forum on branded entertainment event, Sydney Opera House 05 as a successful example of the genre. With themes consistent with Lycette's artistic history, the work has provided the conceptual and practical basis for further works both artistic and commercial.
A broad creative brief enabled the work to encompass the idea of cinema, from its foundations to current methodologies as a short sequence exploring the ideas of "context" in making film. A key theme is the 'frame'. The 'frame', constructed within a formal man-made world of methodology and tools. It showed a unique eco-system of animated creatures made from camera and projector parts, evoking the development of cinema technology and the magic of the screen. The imagination and beauty of the physical and natural world is expressed through the boundaries of the frame - mirroring the cinema screen boundaries, and before that, the frame as edge of canvas or paper for an artwork. Cinebugs exhibited at: LUME, Melb, 05, SIGGRAPHNZ 05, Resfest, Digital Projections, Syd & Melb 05, Japan Media Arts Festival Tokyo 05, Holland Animation Festival, 06 Bimini IFAF Latvia, 06 and was a finalist in the Desktop Magazine Awards, Aust.