MODERNIZATION OF MUSEUM ACTIVITIES IN THE KHOREZM REGION (2021–2025): DIGITAL TRANSFORMATION, INNOVATIVE EXPOSITIONS, AND TOURISM INTEGRATION

This article examines the key directions of modernization in museum activities in the Khorezm region during 2021–2025. It focuses on the development of new exhibitions, the implementation of digital archival systems, and the integration of museums with the tourism sector. The study draws on recent reforms, statistical analyses, and outcomes from international cooperation projects to provide scientific insights into the effectiveness and impact of these modernization efforts. In addition, it explores how modern technologies and innovative approaches are enhancing visitor engagement and preserving cultural heritage. The findings highlight the evolving role of museums as cultural, educational, and tourism hubs in the region, contributing to both local development and international cultural exchange