Nigeria (2006): WILLINGNESS TO PAY FOR GOLD CIRCLE AND NEW ACT IN NIGERIA

The Nigerbus is a syndicated omnibus survey using the quantitative data collection in gathering its information. Since inception in 1980 it has proven to be a reliable tool for keeping abreast on market development and as well as tracking brand performance. The sample is usually over 5,000 and is drawn from the population aged 18 and above. We interview male and female at the ratio of 50:50 that is, 2500 males and 2500 females and this quota is further stratified by age. The interview is conducted in all the 36 states of the Federation and the Federal Capital Territory, Abuja. Each state's sample allocation is proportionate to its size in the 1991 Population Census Results.