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Affinity of Gen Z and Gen Y towards DTC brands: Role of online Review & Ratings and Recommendation

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Mendeley Data2026-04-09 收录
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https://data.mendeley.com/datasets/6zryr247wb/1
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Data was collected for the study -Affinity of Gen Z and Gen Y towards DTC brands: Role of online Review & Ratings and Recommendation
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Symbiosis International University
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