From Satisfaction to Continuance: Study of Gen Z's Use of YZ App in Jakarta

This study analyzes how User Satisfaction affects the Continuance Intention to Use toward the YZ Application, a social media platform that is popular among Generation Z, particularly in the Jakarta region, due to an engaging feature concept of sharing real-time, spontaneous, and unfiltered moments. By using the Expectation Confirmation Model (ECM), the study analyzes four variables of Perceived Usefulness, Confirmation, User Satisfaction, and Continuance Intention to Use, also further modified incorporating an additional variable of Enjoyment. A total of 100 respondents of Jakarta’s Generation Z were selected by using Slovin’s formula to ensure appropriate sample representation. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEMPLS) and several measurements such as Average Variance Extracted (AVE), rho_c, rho_a, and Cronbach’s Alpha were used to assess the validity and reliability of the measurement model. This research found that confirmation, perceived usefulness, and enjoyment significantly affect user satisfaction, but user satisfaction is not enough to affect the continuance intention to use the application sustainably. The results of this research are aimed at YZ Application developers to improve application features, so that users feel the benefits, enjoy, and continuance intention to use it.