Promotional Reviews: An Empirical Investigation of Online Review Manipulation
收藏NBER2012-08-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w18340
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资源简介：
Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we
提供机构：
美国国家经济研究局
创建时间：
2012-08-01
