Convention & Trade Fair Planning in Europe - Market Research Report (2014-2029)

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry.

欧洲会议与展会组织行业的收入预计将在2024年之前的五年内以7.2%的复合年增长率下降，降至304亿欧元。在此期间，收入的下降主要归因于COVID-19疫情爆发对该行业造成的重大损害，因为会议与展会组织机构被迫临时关闭或以有限的产能运营。自COVID-19疫情爆发以来，该行业已承受不利的经济逆风，通胀压力冲击欧元区，限制了对新项目的重大投资，加上低迷的商业情绪。因此，会议与展会组织机构的收入预计将在2024年下降1.5%。该行业的主要客户群体是商业企业，它们参与如展会和会议等活动主要取决于其经济前景。私人个体在积极的消费环境中更有可能参加活动。这直接影响了公司作为展商在展会上展示自己的吸引力。预计2024年通胀压力将有所缓解，2023年年底的积极迹象增强了商业和消费者情绪，有利于行业发展。