Share of organic traffic on general retailer websites in France 2020

As many general retailers or mass distribution channels experienced an exponential growth during the months of the COVID-19 induced lockdown in France, the source wanted to measure the share of organic traffic of the different retailers websites. Thus, we note that around 61 percent of visits to Franprix.fr came from organic traffic, that is to say, visits coming from search engines such as Google or Bing. The “minor” competitors in the sector have clearly understood that the fight against the big names (and their direct traffic) requires an elaborate keyword strategy.

在法国因COVID-19疫情导致的封锁期间，众多综合性零售商或大规模分销渠道经历了指数级的增长，源数据收集者意图评估不同零售商网站有机流量的占比。据此，我们观察到约61%的访问量来自于Franprix.fr的有机流量，即源自搜索引擎如谷歌或必应的访问。该领域的‘次要’竞争对手显然已深刻认识到，对抗行业巨头（及其直接流量）的需求，须制定一套周密的关键词策略。