Most popular cross-border shopping categories in France 2018

As online shopping highly depends on what people choose to buy, high-tech and electronic products have a higher tendency to be bought online. However, for products such as food, hygiene or cleaning products, people prefer to buy them in-store. As every country has a specialty in a specific product category, globalization and cross-border commerce has made it possible for the consumer to either directly buy at the source of production or through marketplaces shipping national brands internationally. Thus, the product category for which French consumers shopped the most from another country were clothes, footwear and accessories in 2018.Cross-border shopping behavior of the French With less than 25 percent of goods sold internationally from French companies, France sells the most to its neighbors, especially Belgium, Spain and Italy. Looking at the profile of online cross-border shoppers, the proportion of French e-buyers who purchased from foreign sellers in 2019 amounted to half of the population, and 27 percent of internet buyers ordered products or services from sellers located in countries within the European Union. For 22 percent of French shoppers, products were bought outside of the EU, mostly from China, the US and the UK in 2018. Drivers and constraints of cross-border commerceWith France ranking in tenth place in terms of globalization, there has been a rise in popularity of Made in France products for ecological reasons, as well as to support the French economy during the COVID-19 crisis. This popularity was reflected in the behavior of about 60 percent of French people, who preferred to shop only domestically .

在线购物高度依赖于消费者所选择的购买物品，高科技与电子产品倾向于在线购买。然而，对于食品、卫生或清洁产品等商品，消费者更倾向于在店内购买。鉴于各国在特定产品类别上均有独特之处，全球化与跨境贸易使得消费者得以直接在产地购买，或通过国际市场购买国内品牌的产品。因此，2018年，法国消费者从其他国家购买最多的产品类别为服装、鞋类及配饰。尽管法国公司仅有不到25%的商品在国际上销售，但法国向其邻国出售的商品最多，尤其是比利时、西班牙和意大利。观察在线跨境购物者的特征，2019年，购买外国卖家商品的法国电商买家比例达到总人口的一半，而27%的互联网买家从欧盟内部国家的卖家处订购产品或服务。对于22%的法国消费者而言，产品购买发生在欧盟之外，2018年主要来自中国、美国和英国。跨境贸易的驱动因素与制约因素在于，法国在全球化的排名中位列第十，但出于生态原因以及对法国经济在COVID-19危机期间的支持，'法国制造'产品受到越来越多的青睐。这一趋势在约60%的法国人的购物行为中得到了体现，他们更倾向于在国内进行购物。