Codebook for "No Human, No Authenticity? Indonesian Gen Z's Perceptions of AI-Mediated Models in Fashion Advertising Across Levels of Fashion Involvement"

This codebook documents the reflexive thematic analysis of 12 semi-structured interviews with Indonesian Gen Z consumers (six high and six low fashion involvement) on the perceived authenticity of fully AI-generated and AI-augmented models in fashion advertising. It contains 98 coded excerpts organized into 34 codes, 12 categories, and five themes, with analytical memos, disclosure stage, campaign, and involvement level for each entry. Verbatim interview excerpts and transcripts are excluded to protect participant confidentiality; participants are identified only by codes P1–P12.