Music listening behavior of consumers in Thailand 2019

With a share of 70 percent, most of the Thai consumers listen to music while being in the car. Other situations during which consumers listen to music include commuting, working, studying, being at home and exercising. In general, 93 percent of Thai consumers listen to music with their smartphones.

在泰国，70%的消费者在驾驶过程中聆听音乐。除此之外，消费者在通勤、工作、学习、居家以及锻炼等场合亦会享受音乐。总体而言，高达93%的泰国消费者通过智能手机收听音乐。