THE LINGUISTIC NATURE OF EPONYMS IN MODERN BRAND NAMES.

This article explores the linguistic role of eponyms in terms of modern brand names, through emphasizing how proper names evolve into common lexical units via commercial and social usage. The study examines eponymization as a linguistic process involving its semantic change, lexicalization, and pragmatic adaptation in marketing discourse. Eponymous brand names such as Tesla, Ford, and Dior illustrate how personal or corporate identities become immersed in everyday language with their meaning in value. Linguistically, an eponym is a word derived from a person’s, place’s, or thing’s name, or even it can refer to the name-giver him or herself, which is able to enhance a term with cooperatively made-chain between function and meaning.