Starbucks Visitation - July (Aggregated)

The Starbucks Visitation Data Set is an aggregated report of anonymous mobility data that includes Category, Brand, Location/Store, and address/geography information, and the number of unique daily visits. This is a summary report that is derived from our POI and Visitation Detail data sets. Schema: Provider - Hashed persistent value of provider LocationID - A unique integer representing the physical location of the store d_utc - date timestamp truncated to day address1 - Street Address of the point of interest city - City of the point of interest state - 2 or 3 letter state/province code of the point of interest (USA,CAN) dma - Designated Marketing Area of point of interest(USA) country - 3 letter ISO code of the point of interest lat - Latitude of the Point of interest (max 7 decimals) lon - Longitude of the Point of interest (max 7 decimals) brandName - Friendly name of the Brand associated with the location categoryName - Categorical name of the Brand associate with the location visits - Unique Visitation Sum aggregate by day (1 per day max)

搜集汇总

背景与挑战

背景概述

该数据集是星巴克到访数据的聚合报告，基于匿名移动数据汇总了品牌、位置、地址及每日独立访问量等信息。它源自POI和详细到访数据集，包含位置ID、地理坐标和访问量等关键字段。