IMPACTS AND IMPLICATIONS OF DIGITAL TECHNOLOGY USE IN SUPPLY CHAIN PREPAREDNESS AND RESPONSE DURING THE COVID-19 PANDEMIC

ABSTRACT In this study, we examined the effect of digital technologies during COVID-19 pandemic. 104 supply chain managers responded to our survey. Based on their responses we were able to conclude that those firms who invested more in their digital technologies performed better in reducing the severity of COVID-19 pandemic related challenges, felt better prepared in general for the pandemic compared to the competitors, and considers their digital technology investments helped them during COVID-19 on their success which led them to invest further in Technology. We believe our findings will help businesses to consider investing in their digital technologies for better management of uncertainties in their supply chains.