Avg Spending per Patron

The Arts & Economic Prosperity 6 (AEP6) study is an economic and social impact study of the nation’s nonprofit arts and culture industry. AEP6 is the largest and most inclusive study of its kind. It documents the economic and social contributions of arts and culture in 373 diverse communities and regions representing all 50 states and Puerto Rico. The Americans for the Arts Prosperity Study concluded that arts and culture audiences spend $38.46 per person per event in addition to the cost of event admission. Patrons who attend an event from outside of their county had event-related spending more than twice of their local counterpoint at $60.57 (compared to a “local” patron at $29.77 per person per event), from Americans For The Arts (AFTA).