Costco: global net sales 2019-2023, by product category

In 2023, Costco Wholesale Corporation generated total net sales of over 237 billion U.S. dollars worldwide. Of this amount, 96.2 billion U.S. dollars was attributed to Food and Sundries products. This sizable portion underscores the importance of this product segment in driving Costco's overall financial success. The company's ability to offer various high-quality food and household items at competitive prices has been a prominent factor in attracting and retaining a loyal customer base.Costco brand profile in the UK and U.S.Costco enjoys strong brand recognition in the U.S., with 83 percent of grocery store customers aware of the brand. While many customers like and actively use Costco. Loyalty is high, with over 80 percent of users likely to shop there again. However, media buzz surrounding the brand was low in September 2023. While Costco's brand awareness in the UK is slightly lower than in the U.S. at 75%, it still holds a significant presence. However, only 16 percent of UK grocery store customers like Costco, and slightly less actively use it. Customer loyalty is strong, with over 80 percent of users likely to return. However, like the U.S., media buzz surrounding the brand was minimal in September 2023.Costco’s mission Costco's mission is clear: to deliver exceptional value to its members by offering high-quality goods and services at the lowest possible prices. Costco's membership base has continued to expand steadily over the past decade. As of 2023, the company had approximately 71 million paid members worldwide, increasing from 2022. This consistent growth reflects Costco's ongoing commitment to providing exceptional value and service to its members, solidifying its position as a leading global retailer.

2023年，好市多批发公司在全球范围内实现了超过2370亿美元的净销售额。其中，食品及杂货产品贡献了962亿美元，这一可观的比例凸显了该产品部门在推动好市多整体财务成就中的重要性。公司能够以具有竞争力的价格提供多种高品质食品和家庭用品，这成为吸引并维系忠诚客户群的关键因素。在英国和美国，好市多品牌享有极高的知名度，83%的超市顾客对该品牌有所了解。尽管许多顾客喜爱并积极使用好市多，忠诚度颇高，超过80%的顾客倾向于再次购物，然而，在2023年9月，围绕该品牌的媒体关注度相对较低。尽管好市多在英国的品牌知名度略低于美国（75%），但依然占据显著地位。然而，只有16%的英国超市顾客喜欢好市多，并且使用频率略低。顾客忠诚度依然稳固，超过80%的顾客预计会再次光顾。同样地，与美国的情况相似，在2023年9月，围绕该品牌的媒体关注度依然微乎其微。好市多的使命清晰明确：通过提供高品质的商品和服务，以最低的价格为会员提供卓越的价值。在过去十年中，好市多的会员基础持续稳定增长。截至2023年，公司全球拥有约7100万名付费会员，这一增长反映了公司对提供卓越价值和服务的不懈承诺，巩固了其作为全球领先零售商的地位。