Analysis of reference groups' source credibility and purchase intentions
收藏DataCite Commons2023-11-10 更新2025-04-17 收录
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https://researchdata.up.ac.za/articles/dataset/Analysis_of_reference_groups_source_credibility_and_purchase_intentions/23659656/1
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资源简介：
This is dataset for a PhD thesis titled 'The role of reference gropus as credible sources in African women's natural hair care consumption behaviour'. This was compiled through convenience sampling using a Qualtrics panel used for structural equation modelling of the role of reference groups' source credibility in purchase intentions.
提供机构：
University of Pretoria
创建时间：
2023-11-10
