Social Media Attitudes by Generation - SAMPLE DATA

**Overview** MRI-Simmons uses a probabilistic sample design weighted to the U.S. Census (not opt-in panels) ensuring unmatched data fidelity. We are the only MRC-accredited multi-media service, with three accreditations including MRI-Simmons USA, Doublebase USA, and Catalyst. **Use cases** • Data Enrichment & Customer Match • Robust Psychographic & Lifestyle Enrichment • Cross-platform Audience Activation • Customer Journey Mapping • Customer Lifetime Value Modeling • Predictive Audience Modeling • Dynamic Lookalike Modeling • Custom Research & Consumer Surveys • 3P Identity Linking (Cross-platform Data Fusion Capabilities) • Attitudinal Consumer Targeting • Cross-platform Reach Modeling • Brand Affinity & Competitive Analysis • Enriching CDP Data with Real-Time Consumer Insights **What We Measure** Categories: Apparel, Automotive, Food & Beverage, Healthcare, Electronics, Financial Services, Entertainment, Personal Care, Retail, Travel, and more. Identities: Demographics, Psychographics, Lifestyle, Attitudes, Values, Life Stages, Fitness, Memberships, Sports Activities. Media Consumption & Device Usage: Advanced TV, Print, Radio, TV, Streaming TV, Social Media, Mobile, Gaming, Podcasts.

搜集汇总

背景与挑战

背景概述

该数据集基于MRI-Simmons的概率样本设计，加权至美国人口普查，确保高数据保真度，并拥有MRC认证。它支持多种应用场景，如数据丰富、心理图谱分析、受众激活和预测建模，测量内容涵盖人口统计、心理统计、生活方式、媒体消费等多维度信息。