Factors influencing EV charging station utilization in Bangkok: a study to support the Metropolitan Electricity Authority's market share growth

This study investigates the factors influencing the utilization of electric vehicle (EV) charging stations operated by the Metropolitan Electricity Authority (MEA) in Bangkok. These research have been examined using a mixed-methods approach to synthesize primary data collected from users with secondary data that came from operational records, government reports, and academic literature. It focuses on five critical dimensions: the availability of stations, the price models, proximity to amenities, user demographics, and technological integration to support the market share development of MEA and foster improved sustainable urban mobility within Thailand.The results show that the availability of stations, speed of charging, and proximity to other amenities are very important in terms of user satisfaction and utilization. The gendered insights show that male users value speed, reliability, and technological advancement, while female users value safety, promotions, and convenience. Advanced mobile application features such as real-time availability updates and station reservations are also in high demand. It will be advisable to extend MEA's charging network to remote areas, integrate advanced technologies, and implement user-centric approaches, including targeted promotions and the inclusion of renewable energy sources. This research paper thus gives several managerial implications for policymakers and relevant stakeholders on how best to develop the infrastructure for electric vehicles in accordance with consumer needs for sustainable urban transportation in Bangkok