GfK Retail Purchasing Power for Product Lines

Get to know your customers and their consumption potential better – with data from our purchasing power family. Every year, we calculate GfK Purchasing Power at various levels of detail. This potential data provides information on disposable income and its regional distribution in many countries around the world. GfK Purchasing Power is the market-recognized benchmark for determining consumption potential, which you can use to precisely evaluate the potential for each region, e.g. for individual postcode areas or municipalities.

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The share of general purchasing power that consumers spend in retail and mail order is reflected by GfK Retail Purchasing Power. This figure is subject to somewhat greater fluctuations due to the different consumer moods of the population. A regional comparison also shows considerable differences with regard to the existing demand potential in the retail sector.

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In order to obtain an even more detailed picture of the consumption potential in the regions, retail purchasing power can be broken down into individual product lines. GfK Purchasing Power for Retail Product Lines shows how much consumers in the regions can spend on the various product-lines in the food and non-food sectors. The sum of the purchasing power for retail product lines in turn gives the retail purchasing power.

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Data structure:<br/>Territory key (e.g., municipalities, postcode districts, etc.)<br/>Territory name (e.g., name of municipalities, postcode districts)<br/>Number of inhabitants and households<br/>Retail Purchasing Power per Product Line:<br/>- total in Million EUR [MEUR]<br/>- country's total in per mille [PRM]<br/>- EUR per capita [EUR_PC]<br/>- index per capita (country average=100) [INDEX_PC]

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Product Lines:<br/>01 food and related items<br/>0101 food<br/>0102 alcohol-free beverages<br/>0103 alcoholic beverages<br/>0104 tobacco products<br/>02-16 non-food items<br/>02 health and hygiene products<br/>03 clothing<br/>04 shoes, leather goods<br/>05 furnishings<br/>06 household products, glass, porcelain<br/>07 electrical household appliances<br/>08-11 consumer electronics, ICT, photography<br/>12 watches, jewelry<br/>13 books, stationery<br/>14-15 sporting goods, hobbies and recreation<br/>16 home improvement items

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European countries:<br/>e.g. Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom<br/>Worldwide countries:<br/>e.g. Australia, Canada, China, India, Japan, New Zealand, South Korea, United States.