Italy: ROI of advertising and marketing companies 2017-2021

An analysis conducted by Prometeia about the advertising and market research industry in Italy, reveals that in 2017, the average return on investment of companies operating in this sector was of 8.2 percent. However, the forecasted figures for the following years also show that the ROI was expected to decrease to 7.6 percent in 2018, before gradually increasing until 2021. Among the leading firms of the sector, Radiomediaset S.p.A. was the one generating the highest average return on investment – 45.2 percent - between 2015 and 2017.   Return on investment (ROI) and return on equity (ROE) The return on investment (ROI) is one of the indicators used to measure the financial performance of a company. More specifically, it is a ratio between the net income and the cost of investment, and as such it provides information about the effectiveness of an investment in terms of tangible results on the income. Another key financial indicator is the return on equity, which, instead, is a good measure of how the equity of a company is used to generate profit. Amnet Italia S.r.l. and GroupM Plus S.r.l. were the firms in the advertising and market research sector generating the greatest return on equity in Italy between 2015 and 2017. The average ROE of the two companies was equal to 96.5 and 85.8 percent , respectively.     ROE of the advertising and market research industry: forecastsPertaining to the entire advertising and market research sector, 2017 was a good year in terms of profits generated from equity by the companies, given that the ROE of a significant sample of them reached 17.4 percent . The forecasts for the following years show a decline of the ROE in 2018, a new increase in 2019 and thereafter steady values until 2021.

由Prometeia进行的一项关于意大利广告与市场调研行业的分析显示，2017年，该领域内运营的公司的平均投资回报率为8.2%。然而，对未来几年的预测也表明，投资回报率预计将在2018年降至7.6%，之后逐步上升直至2021年。在行业领先企业中，Radiomediaset S.p.A.在2015年至2017年期间产生了最高的平均投资回报率，达到45.2%。投资回报率（ROI）和净资产收益率（ROE）：投资回报率（ROI）是衡量公司财务绩效的指标之一。具体而言，它是净利润与投资成本的比率，因此它提供了关于投资在收入方面产生实质性成果的有效性的信息。另一个关键的财务指标是净资产收益率，它则是衡量公司如何使用其权益来创造利润的良策。在2015年至2017年期间，Amnet Italia S.r.l.和GroupM Plus S.r.l.是该广告与市场调研领域中在意大利产生最大净资产收益率的两个企业，两家公司的平均ROE分别为96.5%和85.8%。广告与市场调研行业的ROE：预测：就整个广告与市场调研行业而言，2017年是公司从权益中产生利润的好年份，因为大量样本公司的ROE达到了17.4%。对未来几年的预测显示，2018年ROE将下降，2019年将出现新的增长，此后直至2021年将保持稳定。