Korean beauty popularity in Vietnam 2019-2023

According to a survey conducted in 2023 among Indonesian consumers who experienced South Korean cultural content, over 69 percent of respondents stated that Korean beauty was popular in their country, indicating an increase in popularity compared to the previous year. The popularity of South Korean beauty products has only significantly dropped in 2021.

根据2023年在体验过韩国文化内容的印度尼西亚消费者中进行的调查，超过69%的受访者表示韩国美容在他们的国家非常流行，与上一年相比，其受欢迎程度有所上升。韩国美容产品的受欢迎程度仅在2021年显著下降。