Firm Lifecycle Effects on Live Streaming Commerce Adoption in Retail SMEs: A Resource–Organization–Interaction Framework

The Excel file dataset_sme_live_streaming_commerce.xlsx contains the full raw survey data of 718 Chinese retail SMEs used in the paper, collected via stratified random sampling from January to March 2023. The file covers all items of the formal questionnaire, including the core dependent variable of live streaming commerce (LSC) adoption, all explanatory variables of the Resource-Organization-Interaction (ROI) framework (resource endowment & bricolage, organizational strategic intent & professional capability, fan interaction characteristics), firm-level control variables, and supplementary items of live streaming operation details and adoption motivation. This dataset is fully aligned with the variable definitions and model specifications in the paper, and can be directly used to replicate all empirical analyses, including descriptive statistics, correlation analysis, baseline logistic regression, organizational lifecycle subgroup regression, and robustness checks presented in the paper.