Leading features seen as desirable in loyalty programs by consumers in the U.S. 2023

As of November 2023, nearly half (or 49 percent) of consumers surveyed in the United States chose points or reward systems as something top brands should offer to keep them coming back. Exclusive product or service discounts followed, selected by 47 percent of the respondents.

截至2023年11月，在美国接受调查的消费者中，近半数（或49%）的人选择积分或奖励系统作为顶级品牌应提供的保持客户忠诚度的措施。紧随其后的是独家产品或服务折扣，被47%的受访者所选择。