Belize (2007): HIV/AIDS TRaC Study Evaluating Condom Use among MSM in Belize District, Corozal, and Orange Walk. First Round.

This Social Marketing Research Series (SMRS) report presents findings of the first wave of the TRaC survey for Belize MSM (men who have sex with men). TRaC surveys provide actionable evidence for social marketing decision making as well as helping to measure the impact of various project interventions and activities. The survey, which was disseminated in 2007, serves as a tool to inform programming by routinely collecting data from cross-sections of populations at risk for HIV and other adverse health outcomes. This survey aimed to 1) monitor the levels and trends evident in key behavior, risk, OAM (opportunity, ability, and motivation) constructs, and exposure to PASMO's activities among MSM over time, and 2) enable segmentation analysis to determine which OAM and population characteristics have the greatest influence on MSM's decisions to use condoms. This baseline study consisted of a representative sample of the target population living in priority program areas drawn in 2007. An RDS methodology (respondent driven sampling) was employed. In total 225 MSM were required. Due to the difficulty of applying RDS or time location to recruit this population, only 80 MSM were interviewed