Consumer Vitality USA Sample

**Overview**
This is a free sample of Precisely's Consumer Vitality USA product covering the San Francisco, CA area. The full USA product is available as Paid access. Contact [e-mail] for full product licensing information.

Consumer Vitality USA is an index that measures consumer desirability and performance at the Block Group unit of analysis. The product was developed using input data and software from Precisely and a global business database.

Consumer Vitality USA employs continuously updated, small-area demographic and location data in a location-enabled framework to understand how small areas perform as independent entities and relative to proximal geography and macro-level socioeconomic trends. Using a proprietary methodology, Consumer Vitality USA measures the socioeconomic desirability of a geographical area, and the economy as a whole.

**Use cases**

- **Market Analysis**
Consumer Vitality USA fills a business-wide knowledge gap in scoring consumer performance for small, local areas in the United States. While various classification systems exist in marketing and public relations – such as "Ten Best Places to Retire" – only Consumer Vitality USA quantifies consumer performance at the Block Group unit of analysis.

- **Location Planning**
Consumer Vitality USA measures consumer performance and, more generally consumer performance potential, enabling users to easily understand a neighborhood instantly and in familiar terms. The product can be used to effectively diversify business assets and operations geographically, by locating different types of markets including like-markets. For example, it can convey desirability to refine real estate searches, enhance target marketing, and guide site selection and resource allocation decisions for businesses.

- **Fundamental Analysis**
Consumer Vitality USA removes many barriers to market entry in commercial and residential real estate, insurance, mobile penetration, and telecommunications because the index is consistent across the United States. If locating in a like-market is a priority and barriers to market entry are oriented around a general lack of in-depth knowledge and understanding of the local marketplace, Consumer Vitality USA can be applied to instantaneously fill the knowledge gap.

**Product details**

Consumer Vitality USA is proven to separate the signal from the noise. With an abundance of data in the market, organizations are inundated with data (the "data deluge") which they are forced to sift through in order to make effective decisions. The Consumer Vitality index allows users to easily target areas that are (or are not) desirable and performing.

Consumer Vitality USA also accounts for the importance of context and relativity. The strength of Consumer Vitality USA lies in the high-quality and unique input data used to develop the indices in the product, along with rigorous and data-intensive geographical partitioning, integration, and comparison of input data across a diverse set of geographical criteria.

By leveraging multiple layers of geography and business-oriented geographical constructs, Consumer Vitality USA takes a unique, robust, and data-intensive approach to measuring small-area consumer performance. Consumer Vitality USA is produced at the Block Group unit of analysis but can be calculated for other census, postal, and custom market area geographies.

For each Block Group, there is one composite Consumer Vitality index and six sub-indices:
- Personal Economics
- Community Economics
- Education
- Quality of Life
- Crime
- Health

These sub-indices complement the composite Consumer Vitality index, allowing users to understand and customize the characteristics that form the Consumer Vitality index.

For more details, refer to the embedded notebook.

**Additional Insights**
https://support.precisely.com/

https://help.precisely.com/search/documents?query=consumer+vitality&filters=ProductFamily_clean~%2522Enrich+Demographics%2522*ProductType_clean~%2522Data%2522&virtual-field=title_only&content-lang=en-US