She Has Her Father's Eyes and Her Mother's AIDS She Has Her Father's Eyes and Her Mother's AIDS

Contributor(s): Clement Communications, Inc. The History of Medicine Division. Prints and Photographs Collection Publication: Clement Communications, Inc., 1988 Language(s): English Format: Still image Subject(s): HIV Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: This poster is one of a series produced by Clement Communications, a public relations company that researches, creates, publishes, and distributes programs and materials to help organizations communicate with their intended audience. Designed to appeal to specific racial groups, each poster in the series features a different child. Although the child in the photograph appears to be happy and healthy, we learn from the message that her mother has given her AIDS. We see an emotional appeal to women--African-American women in this case--which along with the text suggests they have a responsibility beyond themselves to be tested for AIDS. The juxtaposing of text and image creates a message that works against viewer expectations, offering a particularly striking contrast to the poster "AIDS: Sharing Needles Is Just Asking for It," which features an image of the skeletal hand of the grim reaper. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X91 (See in Profiles in Science) Profiles in Science ID: VCBBGQ Permanent Link: http://resource.nlm.nih.gov/101584655X91 Archival Collection: Visual Culture and Health Posters (Profiles in Science)