Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United StatesIn January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta PlatformsMeta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

截至2023年第二季度，Facebook的月活跃用户数量约为三十亿，是全球使用最为广泛的在线社交网络。该平台在2017年第二季度突破了二十亿活跃用户大关，仅用了超过十三年的时间便达到了这一里程碑。相较之下，Meta旗下Instagram用时11.2年，而谷歌的YouTube则超过了十四年才实现了这一壮举。至2022年1月，Facebook的主要受众群体为印度，用户数量接近三亿三千万，而美国以大约一亿七千九百万用户的总数位居第二。该平台在印度尼西亚和巴西也颇受欢迎。2021年1月，Facebook成为美国用户日均使用时间最长的平台，平均每日使用时长为33分钟，其次是TikTok的32分钟和Twitter的31分钟。由于2020年COVID-19疫情的爆发，所有主要社交媒体平台在2020日均使用量均有所上升，然后在2021年要么趋于平稳，要么有所下降。至2021年底，美国Facebook用户的四分之一以上属于25至34岁年龄组，而18.2%的用户处于35至44岁年龄组。总体而言，Facebook用户中女性所占比例较高。Meta Platforms是Facebook近期更名的母公司，截至2021年第四季度，其核心产品用户总数达到35.9亿。Meta的其他产品包括Instagram、Facebook Messenger、WhatsApp以及Oculus——Meta的虚拟现实子公司，该子公司生产VR头戴式设备。2021年，Meta的收入达到1170亿美元，较上一财年的约860亿美元有所增长。