连衣裙用户消费能力分层数据

统计分析连衣裙消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业针对消费者对连衣裙的购买量，制定广告营销策略提供数据支持，同时能让同行企业了解到不同消费级别用户购买量区间。1、对用户连衣裙消费数据整理按购买数量从大到小进行排序；2、消费占比=购买数量/购买总数*100%；3、消费累计占比=序号1至本序号的消费占比和；4、消费分类运用ABC分类法，如消费累计占比大于0%到小于等于70%区间的，则给予“A类消费”分层，如消费累计占比大于70%到小于等于90%区间的，则给予“B类消费”分层，如消费累计占比大于90%到小于等于100%区间的，则给予“C类消费”分层。

This dataset conducts statistical analysis on dress consumption data. It constructs user portraits based on historical order users, develops user tags, identifies user consumption tiers, and provides data support for enterprises to formulate advertising and marketing strategies targeting consumers' dress purchase volumes. Additionally, it enables peer enterprises to learn about the purchase volume ranges of users across different consumption levels.
1. Sort the organized user dress consumption data in descending order of purchase quantity;
2. Calculate the consumption proportion as (purchase quantity / total purchases) * 100%;
3. Calculate the cumulative consumption proportion as the sum of consumption proportions from the first sequence to the current sequence;
4. Apply the ABC classification method for consumption categorization: assign "Class A consumption" tier to the interval where cumulative consumption proportion is greater than 0% and less than or equal to 70%; assign "Class B consumption" tier to the interval where cumulative consumption proportion is greater than 70% and less than or equal to 90%; assign "Class C consumption" tier to the interval where cumulative consumption proportion is greater than 90% and less than or equal to 100%.

搜集汇总

数据集介绍

特点

该数据集名为“连衣裙用户消费能力分层数据”，由浙江鸿衫服饰有限公司自行产生，包含1192条记录，按需更新。数据集通过用户购买连衣裙的数量和消费占比，运用ABC分类法对用户进行消费能力分层，帮助企业制定广告营销策略。