South Africa: Instagram users 2023, by age group

As of May 2023, there were approximately 7.15 million Instagram users in South Africa, accounting for nearly 12 percent of the population. The social media app was most popular with 18 to 24 year olds, who made up 32.2 percent of Instagram’s audience in the country. Overall, users aged 25 to 34 years ranked second, following closely with 30.1 percent. Instagram’s smallest audience was users aged between 55 and 64 years, who accounted for just 3.3 percent of users.

截至2023年5月，南非Instagram用户数量约为715万，约占人口总数的12%。该社交媒体应用在18至24岁年龄段中尤为受欢迎，该年龄段用户占Instagram在南非受众中的32.2%。总体而言，25至34岁的用户群体位居第二，紧随其后，占比达到30.1%。Instagram的受众规模最小的是55至64岁的用户群体，该群体仅占用户总数的3.3%。