Leading metrics used to measure exhibit and event ROI worldwide 2016

This statistic shows the leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016. During the survey, 21 percent of responding marketers stated they measured event ROI by attendance numbers.

本统计数据展示了截至2016年10月，全球策划者、市场营销人员和高级管理人员用以衡量活动与展览投资回报率的领先指标。在调查期间，21%的受访者表示他们通过参与人数来衡量活动的投资回报率。