Improving the design of carbonated soft drink displays in a hypermarket store

This study investigates the impact of strategically designed product displays on consumer behavior and sales performance in a hypermarket environment, focusing on a leading carbonated soft drink brand. The study integrates qualitative and quantitative methods, combining shopper observations, semi-structured interviews, and sales data analysis. Key findings reveal that displays significantly enhance shopper engagement, promote impulse buying, and facilitate cross-category purchases. Quantitative analysis demonstrates notable improvements, with a 30% increase in sales revenue and a 60% rise in purchase incidence post-display implementation. These outcomes highlight the critical role of strategic display design in optimizing retail performance and consumer interaction. Recommendations are provided for enhancing product visibility, employing multi-sensory displays, and leveraging brand storytelling to further drive shopper engagement and sales growth.