酒类淘宝直播带货违法监测预警数据

对采集的淘宝平台带货品类为酒类的达人直播视频内容进行转译分析，对达人口播语言内容进行处理、分析，根据达人在直播过程中对预先设置的违规敏感词（比如：不宿醉，喝不醉，不上头，醒酒快，温肾，除积冷，消除紧张、消除焦虑，增加体力，改善疲劳感，再喝一杯，千杯不醉等）违反的次数和频率，依据触发条件规则提出警告或处理。为诸暨市市场监督局管理区域内规范企业淘宝直播行为，提供数据支持。将采集完成的直播视频进行进行预处理，第一步：基于原始视频文件，以最大10分钟单位对原始视频进行切片。第二步：对于已完成的切片视频，进行视频内容转语音操作。第三步：对于已完成视频转语音操作的切片，进行语音转文本操作。第四步：使用OCR技术对原始视频中抓取的图片进行文字提取操作。第五步：将所得到的文字内容与违法预警关键词库进行匹配。最终运用多标准决策分析模型，对主播在直播过程中出现的违规语句进行分析计算，得出违法预警值和是否预警判断。
违法预警值=（违法预警单关键词命中次数*0.25）+（违法预警组合关键词命中次数* 0.3）+（图片识别命中预警组合关键词个数*0.35）+（直播间近一个月历史违规记录数*0.1）
通过公式计算出最终违法预警值，违法预警值 ≤1 时，不触发预警提示，违法预警值 ＞1 时触发违法预警提示。

This dataset conducts transcription and analysis on collected Taobao live stream videos for alcohol product promotion by influencers, and processes and analyzes the oral language content of the influencers. Warnings or corresponding treatments will be issued in accordance with preset trigger condition rules, based on the times and frequency of violations of pre-set sensitive violation keywords (such as no hangover, cannot get drunk, no head rush, quick sobering up, nourish kidneys, dispel accumulated cold, relieve tension and anxiety, boost physical strength, alleviate fatigue, have another drink, never get drunk even after drinking a thousand cups, etc.) during the live broadcast. This dataset provides data support for standardizing the Taobao live streaming behaviors of enterprises within the jurisdiction of the Zhuji Municipal Market Supervision Administration.

The collected live stream videos undergo the following preprocessing procedures:
1. Slice the original video files into segments with a maximum duration of 10 minutes;
2. Convert the content of the sliced videos to speech;
3. Perform speech-to-text conversion on the sliced videos that have completed video-to-speech conversion;
4. Extract text from images captured from the original videos using OCR technology;
5. Match the obtained text content against the violation warning keyword database.

Finally, a multi-criteria decision analysis (MCDA) model is employed to analyze and calculate the violation statements uttered by the streamer during the live broadcast, so as to obtain the violation warning score and make a warning determination.

The final Violation Warning Score is calculated via the following formula:
Violation Warning Score = (Number of single violation warning keyword hits × 0.25) + (Number of combined violation warning keyword hits × 0.3) + (Number of combined warning keyword hits identified via image recognition × 0.35) + (Number of historical violation records of the live stream room in the past month × 0.1)

If the calculated Violation Warning Score is ≤ 1, no warning prompt will be triggered; if the score is > 1, a violation warning prompt will be activated.

原始信息汇总

数据集概述

数据集名称

浙江省数据知识产权登记平台

数据集描述

浙江省数据知识产权登记平台是由浙江知识产权研究与服务中心推出的区块链数据知识产权登记系统。该平台支持数据知识产权登记、知识产权证书申请、原创作品登记确权、维权服务申请、维权证据出具、知识产权转让等多种功能。

主要功能

• 数据知识产权登记
• 知识产权证书申请
• 原创作品登记确权
• 维权服务申请
• 维权证据出具
• 知识产权转让

关键词

区块链、知识产权、数据存证、知识产权存证、知识产权研究与服务中心、数据知识产权登记、浙江省数据知识产权登记平台