Customized nail polish

'Customized Nail Polish' is a business research focusing on business opportunity in manicure industry, in order to create values for manicure stakeholders. Research processes include secondary, primary researching, and experimentation on values of nail polish to end customers and their purchasing factors and behaviors. In addition, study of feedback of nail polish color and texture customization from end customer samples.Research questions are studied in this project, first question is 'What are values, factors and behaviors of customers affect nail polish buying decision?', and second question is 'How nail polish color and texture customization benefit retailer, nail salons and customers?', in order to test project hypothesis 'Nail polish customized machine would enhance sale of nail salon'.From the results of above studies and experiments, this research also includes conclusion and suggestion for nail salon, customized machine, and nail polish brand for their consideration.