Mobile e-commerce share in Africa 2020-2022, by country

As of 2022, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, with this modality accounting for 60 percent of the total e-commerce. Kenya and Nigeria followed, with shares of 56 percent and 50 percent, respectively. On the continent, South Africa and Morocco ranked as the countries with the largest number of B2B online marketplaces for physical goods.

截至2022年，移动电子商务在非洲的在线零售市场中占据主导地位。在所选取的国家中，摩洛哥的移动购物份额最高，该模式占到了电子商务总量的60%。紧随其后的是肯尼亚和尼日利亚，分别占据了56%和50%的份额。在整个非洲大陆上，南非和摩洛哥位列两国，拥有最多针对实体商品的B2B在线市场。