Level of support to brands permanently changing logos in the U.S. 2023, by generation

During an April 2023 online survey among adults in the United States, 55 percent of responding GenZers (born between 1997 and 2012) reported strongly or somewhat supporting brands permanently changing logos and visual identities as a marketing strategy. Among millennials (1981-1996) and GenXers (1965-1980), the shares stood at 59 and 47 percent, respectively. According to the same study, around one-third of U.S. adults said they bought a product because it had an interesting logo.

在2023年4月对美国成年人进行的一项在线调查中，55%的受访千禧一代（出生于1997年至2012年）表示强烈或一定程度上支持品牌永久性地改变标志和视觉识别作为营销策略。在千禧一代（1981年至1996年）和X世代（1965年至1980年）中，这一比例分别为59%和47%。根据同一项研究，大约三分之一的美国成年人表示他们购买过产品，仅仅是因为其标志设计有趣。