The market logic and its implications at the policies and processes of evaluation of the Higher Education

ABSTRACT The present text is the result of a qualitative, exploratory and bibliographical research that sought to construct a satisfactory answer to the following problem: what are the evidences that point to the supremacy of the neoliberal mercantilist vision in the elaboration of quality indicators of higher education? The text is divided into three parts: in the first, the discourse of the centrality of evaluation in higher education; in the second part, the commercialization of higher education and the discourse in favor of the market as an evaluation criterion; in the third and final part, the formative implications of the educational model of the market are discussed. It is concluded that the neoliberal mercantile logic and the marketing character of education are concealed behind quality indicators and excellent clues, impacting on the elaboration and conduction of higher education evaluation policies.