Supplemental Material, jmr.15.0439-File002 - Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Name: Supplemental Material, jmr.15.0439-File002 - Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
Creator: Giana M. Eckhardt
Published: 2019-07-04 00:00:00
License: 暂无描述

Figshare2019-07-04 更新2026-04-08 收录

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https://sage.figshare.com/articles/Supplemental_Material_jmr_15_0439-File002_-_Putting_the_Person_Back_in_Person-Brands_Understanding_and_Managing_the_Two-Bodied_Brand/8185832/1

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资源简介：

Supplemental Material, jmr.15.0439-File002 for Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand by Susan Fournier and Giana M. Eckhardt in Journal of Marketing Research

提供机构：

Giana M. Eckhardt

创建时间：

2019-05-25