ENHANCING ENTERPRISE EFFICIENCY THROUGH THE INTEGRATION OF ACCOUNTING AND FINANCIAL MANAGEMENT: MECHANISMS AND STRATEGIC APPROACHES

This article analyzes the mechanisms for improving enterprise performance through the integration of accounting and financial management. It highlights the importance of financial information generated by accounting systems in managerial decision-making, the efficient use of resources, cost optimization, and the maintenance of financial stability. Furthermore, the article examines the advantages of integrating accounting and financial management systems through modern digital technologies and their impact on enhancing enterprise competitiveness.