STRATEGIC APPROACHES TO GREEN ECONOMY MANAGEMENT

This article analyzes strategic approaches used in the management of the green economy, their theoretical foundations, and practical significance. In particular, it examines issues such as ensuring economic growth based on the principles of sustainable development, efficient use of resources, strengthening environmental security, and the implementation of innovative technologies. Furthermore, the paper highlights ways to improve the effectiveness of the transition to a green economy through public policy, institutional mechanisms, and private sector participation. The article also analyzes strategic management models based on the experience of developed and developing countries and provides recommendations for adapting them to national conditions.