eCommerce Benchmark KPIs: Electrical Appliances in Turkey

In 2023, next to an add-to-cart rate of 9.2%, a cart abandonment rate of 77.2%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Electrical Appliances in Turkey also consist of an AOV of US$88.6, a discount rate of 8.3%, and a return rate of 4.2%.

在2023年，土耳其电商家电领域的基准关键绩效指标（KPI）除了9.2%的添加购物车率、77.2%的购物车放弃率和2.1%的转化率外，还包括平均订单价值（AOV）为88.6美元、折扣率为8.3%以及退货率为4.2%。