Meta: annual revenue and net income 2007-2023

In 2023, Meta Platforms generated a revenue of over 134 billion U.S. dollars, up from 119 billion USD in 2022. The majority of Meta’s profits come from its advertising revenue, which amounted to 131.9 billion U.S. dollars in 2022.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars.Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year.Increasing audience base despite privacy misgivingsMeta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe.Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

于2023年，Meta Platforms实现了超过1340亿美元的营业收入，较2022年的1190亿美元有所增长。Meta的大部分利润来源于其广告收入，2022年该项收入达到1319亿美元。Meta在2022年的应用程序家族总收入为1140亿美元。此外，Meta的虚拟现实部门——Reality Labs，在2022年创造了约21亿美元的收益。Meta在2022年的营销支出略超过150亿美元，较上一年度的140亿美元有所增加。尽管存在对隐私的担忧，Meta的用户数量在过去几年中持续稳步增长。在2022年的第四季度，Meta旗下所有平台全球用户总数达到37.4亿。在同一时间段内，公司在欧洲的月活跃用户数达到4.07亿。Meta的应用程序Oculus——一款需要虚拟现实头显的应用——在2020年至2021年间下载量大幅增长，截至去年年底，总下载量达到1062万次。截至2021年，下载量一直呈稳定增长，但从2020年到2021年，下载量翻了一番以上。尽管存在数据安全问题和过去的争议，如2018年的剑桥分析公司丑闻，用户数量仍在增加。围绕Meta致力于投入其中的元宇宙概念仍存在质疑。在美国进行的调查显示，多数成年人表示，如果Meta成功创建元宇宙，他们将对个人隐私表示担忧。