MEDIA SPACE AS AN ENVIRONMENT FOR THE FORMATION OF MODERN HUMAN IDENTITY

This article explores the role of the media space in shaping the digital identity of contemporary individuals, focusing on processes of self-presentation and the fragmentation of the subject. It examines how digital platforms influence the formation of identities and how individuals create and manage idealized online images, often leading to psychological conflicts and fragmentation. The paper draws on various theoretical frameworks and empirical studies to highlight the impact of digital media on self-perception and social interactions in the digital age.